think tank creative

Recap: ASAE’s Design on a Dime

Tweet Last Wednesday, ASAE held a Lunch and Learn session titled “Design on a Dime.” We asked Richard Belle, President of Belle Communications to share his take-aways from the event. —————————– What a joy to be guest blogging for Jacki today! Recently I was able to take part in a marvelous discussion that explored some [...]

Leverage Twitter at Your Next Conference

Tweet Twitter is a powerful tool to communicate with your members and conference attendees. Here are some ways you can leverage Twitter to promote your conference and add value on-site. Create a separate Twitter handle for your conference. Use this handle to promote session updates, speaker announcements, and registration deadlines. Cross-promote by posting occasional relevant [...]

Making the Case: Showcasing the Strategic Business Value of Your In-House Team

Tweet Last Friday night, I attended a workshop hosted by the DC chapter of AIGA, an organization I have been involved in for more than 10 years. Moderating the workshop was Stanley Hainsworth, Chairman and Chief Creative Officer for Tether, and former VP Global Creative for Starbucks, and Creative Director for Lego and Nike. I [...]

EPS Without ESP

Tweet It’s an everyday scenario: You’re working on a Powerpoint presentation when you realize you need to insert your logo. You browse to the correct folder and you are faced with more file types than you can count: PNGs, JPGs, EPSs, TIFs, oh my!It may seem like a time to panic, but this reference guide [...]