TweetWith budgets shrinking everywhere, marketing and design teams are forced to be even more creative when it comes to sourcing low-cost photography. For conference marketing collateral, there are a number of great sources ranging from free to just a few dollars. Convention and Visitor’s Bureaus — Most cities have a convention and visitor’s bureau and [...]
Tweet The design is perfect. Beyond every expectation. It folds. Things slide. There’s foil and embossing and silver and gold and if you leave it alone long enough, it would probably mop the floor. Ah yes, the dream project. But in reality, your budget doesn’t support folding, sliding, floor mopping brochures. In fact, you are [...]
TweetAccording to a Northwestern University paper, “Innovating through a Recession,” businesses who maintained or increased advertising spend during a recession sold 256% more than those who decreased.
TweetIt’s no surprise that ad revenues are down for publications. A Publishers Information Bureau report finds that the total number of ad pages is down 28% for the first half of 2009 — which accounts for an overall decrease in ad dollars of 21%. But, that loss varies greatly. For Country Home magazine, their ad [...]
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