Think Tank Creative | Innovation | Creativity | Design

Site Seeing: Twitter Backgrounds

TweetYour Twitter page is an extension of your brand and should be designed with the same thought and consideration that goes in to any marketing initiative. In this site seeing column (others can be found here) we explore some uniquely creative Twitter backgrounds. As always, click the image to go to the site. @miareeva @spurrachel [...]

From the Today Show: How Brand Saavy are Tweens? (Part 2)

TweetYesterday’s post showed the first half of the Today Show’s segment on the $43 billion market we call tweens. From the sound of a Mac booting to an image of a Tiffany box, this group of tweens were able to identify an impressive number of brands — and not just brands that market to tweens. [...]

From the Today Show: How Brand Saavy are Tweens?

TweetThis morning’s Today Show kicked off the first half of a two-day segment on tweens (children ages 8 to 12) and their brand savvy. Tweens account for $43 billion dollars in spending and as the Today Show’s focus group shows, tweens know their brands. Martin Lindstrom, chairman of Buyology Inc., points out the techniques marketers [...]