This week, Gap quietly began rolling out a new logo: an odd blend of Helvetica typeface and a blue gradient box. Almost as quickly as the logo appeared on Gap.com, critics began slamming the new logo.

Filed under: branding by jacki
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Last weekend, I was lucky enough to stay a few days in Boston at the brand new W Hotel. Besides being an awesome hotel, and having some awesome company for the weekend (my best friend since Kindergarten!), the W Hotel is also an awesome lesson in branding.

Filed under: branding by jacki
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TweetThis morning, as a part of National Design Week, the DC chapter of AIGA presented a workshop on Building Online Brands. The workshop, moderated by William Cosgrove of Threespot Media, is part of AIGA DC’s regular Salon series, which we have written about previously. In this workshop, Will took the group through two redesigns his [...]

Filed under: branding, events, online, web by jacki
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TweetConferences are great — there are endless networking opportunities, lectures and workshops by industry leaders, and the chance to re-energize worn-out batteries. But let’s be honest, one of the best things about conferences is what’s available on the tradeshow floor — the “swag” (or stuff we all get). These are the items attendees covet; and [...]

Filed under: branding, events, inspiration, tradeshows by mike
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