think tank creative

A Lesson in Branding: W Hotels

Tweet Last weekend, I was lucky enough to stay a few days in Boston at the brand new W Hotel. Besides being an awesome hotel, and having some awesome company for the weekend (my best friend since Kindergarten!), the W Hotel is also an awesome lesson in branding. Everything — and I mean everything — [...]

Click Through: Building Brands Online

Tweet This morning, as a part of National Design Week, the DC chapter of AIGA presented a workshop on Building Online Brands. The workshop, moderated by William Cosgrove of Threespot Media, is part of AIGA DC’s regular Salon series, which we have written about previously. In this workshop, Will took the group through two redesigns [...]

Trade in for a New Tradeshow Giveaway

Tweet Conferences are great — there are endless networking opportunities, lectures and workshops by industry leaders, and the chance to re-energize worn-out batteries. But let’s be honest, one of the best things about conferences is what’s available on the tradeshow floor — the “swag” (or stuff we all get). These are the items attendees covet; [...]

Site Seeing: Twitter Backgrounds

Tweet Your Twitter page is an extension of your brand and should be designed with the same thought and consideration that goes in to any marketing initiative. In this site seeing column (others can be found here) we explore some uniquely creative Twitter backgrounds. As always, click the image to go to the site. @miareeva [...]