TweetYesterday’s post showed the first half of the Today Show’s segment on the $43 billion market we call tweens. From the sound of a Mac booting to an image of a Tiffany box, this group of tweens were able to identify an impressive number of brands — and not just brands that market to tweens. [...]
TweetThis morning’s Today Show kicked off the first half of a two-day segment on tweens (children ages 8 to 12) and their brand savvy. Tweens account for $43 billion dollars in spending and as the Today Show’s focus group shows, tweens know their brands. Martin Lindstrom, chairman of Buyology Inc., points out the techniques marketers [...]
TweetIn our new “site seeing” column, we’ll showcase the best of the Web — each time focusing on a different theme. First up, some great examples of association Web sites. On each, click the screen shot to visit the site. Military Officers Association of America Magazine Publishers of America YWCA New York Academy of Sciences [...]
TweetThe latest issue of ASAE’s magazine, Associations Now, provides a great article on how to communicate with your design firm. The original article, written by Jen Smith, can be found here. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Tips for Communicating With Your Designers It’s a scenario guaranteed to raise tension: You hear your designer lament the overuse of a particular [...]
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